Unless you don’t have a TV, you’ve probably seen Verizon’s “There’s A Map For That” ad. This shows how Verizon has a lot more service coverage than AT&T, and apparently AT&T believe the ads falsely depict the wireless giant’s mobile coverage area. They are saying that this only shows 3G coverage and not all coverage (2G). So for this reason the company is going to file a lawsuit against Verizon for false advertising. This will either get the ad temporarily removed or just gone from Television forever.
Engadget reports that AT&T’s concern is that the maps in the ads may lead customers to believe that the gaps in coverage are actual service gaps and not just 3G coverage gaps. The following is a quote from AT&T:
“In essence, we believe the ads mislead consumers into believing that AT&T doesn’t offer ANY wireless service in the vast majority of the country. In fact, AT&T’s wireless network blankets the US, reaching approximately 296M people. Additionally, our 3G service is available in over 9,600 cities and towns. Verizon’s misleading advertising tactics appear to be a response to AT&T’s strong leadership in smartphones. We have twice the number of smartphone customers… and we’ve beaten them two quarters in a row on net post-paid subscribers. We also had lower churn — a sign that customers are quite happy with the service they receive.”
In the past AT&T has gotten involved in this same ad making Verizon take parts of it out or “revise” it. But I guess that is not nough.
AT&T has also mentioned that all of the company’s network 3G and 2G reach the same amount of people that Verizon’s network reaches.
So do you think that this is a good reason to file a lawsuit against Verizon or do you think this is a way AT&T is trying to hard to get an ad off television?
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